The majority of companies have a website today, although some rely on it more than others. Those who do need their online platforms for revenue are always looking for ways to improve their performance through more efficient web design and hosting. This article explores whether a VPS (Virtual Private Server) should be your optimal next step.
What is a VPS?
A VPS is a type of hosting where you do not have to share your server with others, however, it’s not completely private either. It uses a virtualisation technology that allows a single, powerful physical server to be divided into multiple, isolated virtual environments. Unlike traditional hosting, which has all resources (RAM, CPU, disk space) in one place, VPS hosting means that your operations are unaffected by other users. Think of it like renting a flat in a block building (it’s not a standalone house, but you have full privacy with your own kitchen and bathroom).
Businesses can get VPS hosting services from IONOS, based on a monthly subscription. They host and maintain the server, as well as provide customer support in case of any issues, so you don’t have to worry about the issues associated with owning your own private server. If we come back to the renting metaphor, IONOS is the landlord.
How can a VPS supercharge operations?
Improved and reliable performance
With a VPS, your allocated resources are yours alone. This means you no longer have to worry about the “noisy neighbor”, where another site on a shared server consumes excessive resources, slowing yours down. The result? Consistently faster website load times, leading to an improved user experience and potentially better search engine rankings. Furthermore, the isolated nature of a VPS contributes to increased stability and uptime (99.99% of the time).
Greater control
A key advantage of VPS hosting is the grant of both administrator access and full root access. This gives you greater control, which allows you to install and configure specialised software, custom firewall rules, specific operating systems, and any other customisations your business may need for its unique operational requirements. So, you have the freedom to make your ideal environment, without having to worry about maintenance.
Enhanced security
VPS is inherently more secure than shared servers. Separation from other users on the physical server significantly reduces risks of cross-contamination from malware or security breaches affecting neighbouring accounts. Many VPS plans include dedicated IP addresses and active DDoS protection, providing further protection.
Scalability to match your ambition
As your business grows, so too can your VPS. Resources like RAM, CPU cores or NVMe can typically be scaled up (and down) with minimal, if any, downtime. This flexibility is particularly important for ambitious businesses, who are expecting fast growth in the upcoming years. As such, it makes your operations future-proof.
Is it time for a VPS?
So, the main question remains – should your business be upgrading to a VPS? The answer will depend on your personal needs. If your website is constantly feeling sluggish and affecting your customer experience, perhaps it has outgrown shared hosting.
Similarly, if you require custom software or server configurations that are not currently available, your needs have evolved beyond shared hosting too. Security is also an important consideration, especially if you handle sensitive customer data.
Ultimately, upgrading to a VPS hosting is a strategic decision for your business, which offers a more powerful and flexible infrastructure.
