Responding to online reviews for a real estate account has impeccable benefits. From helping you attract new clients and retain customers to improving local search engine ranking, the perks are magnificent.
However, you need to hunt and find the most suitable and productive response strategy. But, before we jump on the blog about managing Google reviews for real estate, you must learn to buy Google reviews (real ones) and manage them to fuel your Google rankings. This is the hottest Google marketing trend. Letโs continue
Besides being active in responding to the reviews, you also need to have a righteous understanding of the language to use when responding. A functional system to monitor review platforms, view requests, and publish responses makes the strategy more effective.
This blog illustrates the successful management of Google reviews for real estate agents, including best practices for responding to and modifying reviewers’ responses.
We have covered ten best practices for managing reviews and discussed them in more detail to help you understand the efficacy of better review management in the real estate business.
Let’s dive in!
Why is it important to manage Google Reviews for real estate agents?ย
Harnessing Google reviews can result in advantages for real estate agents, such as gaining visibility, building trust, and attracting new clients. However, this is not where the potential of Google reviews is summarized in the real estate world.
There are various other ways in which real estate agents can utilize the tool to enhance their business.
- Google reviews build credibility, which eventually leads to establishing trust among potential clients in the real estate agent’s capabilities.
- Quality Google reviews in more numbers enhance search engine rankings and further translate to improved online visibility and more agent leads.
- Incorporating, showcasing, and actively soliciting reviews can elevate marketing strategy that helps with better engagement.
10 Best Practices for Managing Real Estate Agent Reviewsย
Here comes the most exciting part of the blog which is the list of 10 best practices to manage Google reviews. All the pointers listed are proven methodologies to get maximum returns from Google review marketing for real estate agents.
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Claim and Optimize GMB Profile
The first step is claiming a Google My Business profile, which means listing your real estate business on Google with apt information, contact details, services, and pictures.
Ensure that at the very initial stage, you have a well-optimized Google My Business profile with a decent number of Google reviews and ratings. Here is where you start; hence, you must ensure the first step is set right.
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ย Monitor Reviews Regularly
Creating and optimizing the Google My Business profile is not sufficient. You have to continuously monitor the inflow of Google reviews.
You have to check the quality of reviews, manage numbers, and circulate strategies that result in higher review volumes. At the same time, you need to keep track of the responses.
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Respond to Reviews Promptly
How quickly should you respond to a review? The best answer is no more than 24 hours. You must try to revert to the reviews as soon as possible; however, it should not extend beyond a day’s time.
This rule implies positive as well as negative reviews. You need to address both of them promptly.
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Maintain Professionalism is Reverting Feedbackย ย
What should your reverts sound like? Utmost professional! When addressing any query on your Google My Business page, you must maintain a professional tone.
Be gentle and polite with your responses. The goal is to address the matter with diligence. Extend gratitude for a positive review and be curious to understand and resolve the matter when the review is suggestive.
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Customize Each Response
Are reviews a ‘one size fits all’ thing? No, they are not when you are trying to get results from them. This means that you need to customize your response according to the need and the user’s request.
Get involved or make someone else involved in reverting to the reviews with customized reviews. You can also use a template but modify it with each response.ย
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Emphasize Positive Detailsย
When customizing reviews, ensure to talk positively about your real estate company. Highlight all the positive details where necessary.
For instance, if somebody appreciated your property at a certain location, respond with thank you and then emphasize similar property in other locations. This will help spread a message about other properties attracting potential prospects.
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Encourage Reviewers To Reach Outย ย
Always include a CTA in your reviews. Even when sending a customized message, include a message encouraging the reviewer to reach out. Include a phone number and a Gmail address.
Remember, you can include the reach-out message in all kinds of responses. However, it should be bold and precise for negative reviews so that you can resolve the matter more quickly.
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Showcase Positive Reviews
Embrace the positive reviews you have received on your Google My Business and use them for avid marketing. Promote them on social media or use it to encourage other users to provide more positive reviews.
Positive reviews are an important tool that must be used consciously to retain maximum traffic and perks.
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Adhere to Googleโs Review Policies
You don’t want to break Google’s policies by any chance. Hence, the first step before you start managing or responding to reviews is to read and keep yourself aware of the important guidelines laid by Google.
There are certain content prohibited and restricted by Google that is a must-read. You don’t want to get your account flagged.ย
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Use Google My Business Features to the Fullest
Last, but not least, utilize the Google My Business reviews at their best. Google My Business has some of the best features that should be used at its core.
Don’t miss the category, descriptions, photos, attributes, posts, Q&A, suggest an edit, and Google My Business Insights. Work on each feature and optimize it according to your business needs.
Conclusion: Manage Your Google Reviews Flawlessly
If you still haven’t explored Google reviews for your real estate business, you might be missing out on much bigger prospects. It is time you cover them all!
A solid response strategy will help minimize churn, satisfy customers, and convert prospects. We have discussed ten best new York Time practices to make your response result-oriented. Ensure to study them all!
Most importantly, do not treat your Google reviews as a side business; dedicate real time and resources to it. You will see significant results in time.
