You’re a man painted with many brushes. How would you describe Michael Andrew Rosenfeld in a single sentence?
Michael Andrew Rosenfeld. “An investigative journalist with a passion for casinos, and a background in economics.”
What is the link between casinos and journalism?
Michael Andrew Rosenfeld. “Both are human endeavours,” Michael Andrew Rosenberg continues. “While they may appear to be disparate industries, this is only scratching the surface.”
Is it really that simple?
Michael Andrew Rosenfeld. “I don’t see why not,” he continues. “While casinos are complex businesses, they’re still businesses. There’s nothing incredibly complex about these systems if we examine their core traits.”
Do you feel that growing up in Las Vegas provided you with a unique perspective?
Michael Andrew Rosenfeld. “Being a Las Vegas native has definitely provided me with an edge. At an early age, I learned that observing how casinos function enabled me to connect their operations with the human side of the equation.”
As you’re an investigative journalist, do you believe that the casino industry is inherently unfair?
Michael Andrew Rosenfeld. “While the house may always win, this industry is still regulated to extremely high standards. Players simply need to be aware of the possible downsides.”
How has journalism allowed you to view casinos in a different light?
Michael Andrew Rosenfeld. “I don’t simply look at the winners and losers. I examine the regulatory frameworks, the policies associated with specific brands, and public sentiment.”
Would you say that this perspective has provided you with a greater sense of objectivity?
Michael Andrew Rosenfeld. “In some ways, yes. I try to leave my emotions at the door when posting a review on TikTok, or when covering the latest casino-related news.”
Do you feel that the industry has been sensationalised?
Michael Andrew Rosenfeld. “Without a doubt,” he immediately responds. “People love rags-to-riches stories, and they’re equally captivated by massive losses.”
Why do you think that this is the case?
Michael Andrew Rosenfeld. “We’re addicted to hearing about the extremes of any situation. As many of us have gambled in the past, it’s also easier to relate to these scenarios.”
Can you give any examples of the ideal casino business model?
Michael Andrew Rosenfeld. “Any casino that successfully manages its risk-to-reward ratio represents a well-oiled machine. This must then be balanced with the entertainment side of the equation.”
Speaking of risk, how can a casino ensure that it enjoys a healthy profit margin?
Michael Andrew Rosenfeld. “This is a combination of fiscal management, analysing consumer behaviours, and following the latest industry trends.”
Are some brands better at this than others?
Michael Andrew Rosenfeld. “Not all casinos have been created equally. I have witnessed many startup establishments descend into anonymity as a direct result of poor economic planning.”
How does marketing come into play?
Michael Andrew Rosenfeld. “It’s not just about creating a catchy slogan. The real power of advertising is associated with creating an experience that keeps players coming back for more. This breeds brand loyalty.”
However, we’re all aware that the house always wins. How can this fact be reconciled with providing a rewarding end-user experience?
Michael Andrew Rosenfeld. “This is when perks such as comp packages are relevant,” Michael Andrew Rosenfeld continues. “Customers are often willing to risk the occasional loss if they feel they’re being treated like royalty.”
Might this be considered rather unfair from an end-user perspective?
Michael Andrew Rosenfeld. “Let’s remember that everyone should be aware of the inherent risks. We also need to highlight how stringent industry regulations have become.”
Speaking of regulations, do you feel that the current checks and balances are sufficient?
Michael Andrew Rosenfeld. “Although they’re not perfect, these guidelines have become much more transparent in recent years. They exist to ensure that casinos remain profitable, and that players are not placed at a severe disadvantage.”
We also wanted to address the online casino community. As a journalist, how do you see this sector evolving?
Michael Andrew Rosenfeld. “I’m confident that virtual gaming represents the next leap forward in the casino ecosystem; especially when referring to the next generation of players.”
Do you feel that younger players are fully aware of the potential risks?
Michael Andrew Rosenfeld. “Unfortunately, no. This is why journalists should continue highlighting the advantages, and possible drawbacks. It’s my responsibility to provide unbiased advice on Instagram, X, and similar online channels.”
Returning to regulations, how safe is the online gaming community?
Michael Andrew Rosenfeld. “This sector continues to evolve, and safety is obviously a concern. Players should only become involved with casinos registered with the proper regulatory authorities. It’s otherwise nothing more than a roll of the dice.”
On a final note, what advice would you give to casino newbies?
Michael Andrew Rosenfeld. “Research, research, and research some more. While you can’t beat the house edge, you can certainly bend the odds in your favour.”
