Hospitality PR Agency: Get Your Venue the Attention It Deserves

Launching a new restaurant? Rebranding a hotel? Running a resort that deserves to be fully booked, not just well-liked? A top-notch hospitality PR agency can be your behind-the-scenes powerhouse, getting your brand into the right hands, headlines, and hearts.

In this guide, we’ll break down exactly what a Hospitality PR firm does, how to choose the right one (including insider tips from us at Spotty Media), and what goes into a campaign that gets people talking—and guests booking.

Key Takeaways

• Hospitality PR gets your brand seen in all the right places—through press, influencers, events, and standout content.

• Spotty Media is a straight-talking PR and media agency built for hotels, restaurants, and travel brands that want real results.

• Campaigns can include everything from media outreach and press features to influencer collabs and on-site experiences.

• Follow our step-by-step plan to find the right agency, build a strong partnership, and measure what matters.

• Real success stories prove that PR isn’t just for show—it drives bookings, builds credibility, and gets people talking.

What Is a Hospitality PR Agency?

A hospitality PR agency is not your run-of-the-mill PR firm. It’s a specialist team that lives and breathes hospitality—promoting restaurants, hotels, bars, spas, venues, and travel brands with a deep understanding of what makes this industry tick.

Unlike generalist agencies, hospitality PR pros get the detail: the importance of guest experience, the power of a well-plated dish, the rhythm of seasonal promotions, and how location-based storytelling drives desire. It’s not just about getting noticed—it’s about getting booked.

Here’s what a proper hospitality PR agency brings to the table:

• Press coverage in travel, lifestyle, food, and business media

• Influencer features, brand partnerships, and creator campaigns

• Buzz-worthy events—think launch parties, tastings, and press visits

• Crisis comms when things go sideways (and they sometimes do)

• Digital amplification—supporting PR with local SEO, social content, and email campaigns

Spotlight on Spotty Media’s PR Strategy

At Spotty Media, we don’t just do hospitality PR—we specialise in it. Our Hospitality PR & Media service is built for brands that want more than name-drops. We get you seen by the right people, in the right places, at the right time.

Here’s how we do it:

• We land your hotel, restaurant, or travel brand in the media that matters—national press, glossy mags, foodie blogs, and trusted travel titles.

• We build credibility and trust through consistent coverage—not one-hit wonders.

• We drive brand awareness and buzz fast, creating campaigns that convert attention into action.

• By blending smart media strategy with compelling brand storytelling, we help you rise above the noise—and stay there.

If you’re ready to be the brand everyone’s talking about, Spotty Media is ready to make it happen.

Why Use a Hospitality PR Agency? It’s a No-Brainer.

Let’s cut to it—outsourcing your PR to a specialist agency like Spotty Media brings serious advantages:

Industry Contacts That Count

We know the editors, journalists, influencers, and content creators who matter in food, travel, and lifestyle. We’re not sending cold emails—we’re starting warm conversations.

Storytelling That Actually Sells

We help you uncover your brand’s hook—whether it’s a chef’s farm-to-fork journey or the rich heritage behind your boutique hotel—and shape it into a story people want to share.

Multi-Channel Firepower

PR doesn’t live in print anymore. We merge traditional media with digital campaigns—across social, SEO, email, and influencer marketing—for a 360° push.

Measurable Impact

We don’t just chase column inches—we track what matters: reach, bookings, website traffic, and guest sentiment. So you can see real ROI, not just vanity buzz.

How to Hire and Work With a Hospitality PR Agency: A Step-by-Step Guide

Want to get noticed by the right people and drive real results? Here’s how to choose and work with a hospitality PR agency that delivers—without the fluff.

Step 1: Get Clear on What You Want

Launching a new venue? Want more direct bookings? Need to raise your brand’s profile—or manage a crisis before it escalates? Define what success looks like from the start.

Step 2: Do Your Homework

Look for agencies that live and breathe hospitality—like Spotty Media, Bolt PR, Identity PR or J/PR. Don’t just skim their homepage—check:

• Do they specialise in your sector?

• Have they got case studies with real results?

• Do they have strong media and influencer relationships?

Step 3: Ask for a Proposal That Actually Speaks to You

Request a tailored plan that includes:

• Recommended services (media outreach, tastings, influencer campaigns, events)

• A clear timeline and key milestones

• Budget transparency—no hidden costs

Step 4: Choose the Right Fit

Pick a team that:

• Understands your brand and vision

• Has original, engaging story ideas

• Can show you how they’ll track and report progress clearly and consistently

Step 5: Launch the Campaign, Together

PR works best when it’s collaborative. Align with your agency on:

• Press releases and media pitches

• Influencer partnerships

• Event planning (openings, tasting sessions, staycations)

• Brand messaging, tone, visual assets, and timing

Make sure it is aligned in messaging, graphics, and time of delivery.

Step 6: Track, Tweak, and Grow

Monitor what’s working: media hits, social buzz, website traffic, and—most importantly—bookings. Adjust your strategy monthly to keep the momentum going.

Real-World Case: Turning a Hotel Launch into a PR Win

Take the launch of a boutique country inn we supported in North Yorkshire. The goal? Make it the go-to spot for food lovers, weekend staycationers, and local press.

We delivered a full-scale PR and media campaign that included:

• Exclusive tasting events with food critics and local influencers
• Story-led press outreach targeting national travel, lifestyle, and foodie media
• A coordinated digital push with paid social and influencer partnerships

The results?

• Over 70 million press impressions in the first fortnight
• Full booking diary for the first three months post-launch
• Features in The Telegraph, Olive Magazine, and leading regional titles
• Influencer content reaching over 1 million targeted followers

It’s the power of well-timed storytelling, strategic media placement, and knowing exactly who to talk to—and when. That’s what hospitality PR done right looks like.

Boutique vs Big Agency: What’s Right for You?

Not all agencies are built the same, and that’s a good thing.

Smaller, specialist agencies like Spotty Media and Hospitality PR focus purely on your world. We live and breathe hospitality, which means you get deep industry knowledge, senior attention, and campaigns tailored to your exact needs, not off-the-shelf packages.

Larger global firms like Edelman or Ketchum have big teams, global reach, and plenty of resources, but they often spread their focus across sectors, which can mean hospitality becomes just another name on the client list.

So, which is right for you?

• Go boutique if you want hands-on support, sector expertise, and people who get hospitality inside out.

• Go big if you’re a global brand with a hefty budget and need reach over relevance.

It all comes down to your goals, your scale, and how personal you want the relationship to be.

How to Measure Hospitality PR Success

PR isn’t just about pretty headlines—it’s about impact. Here’s how we track whether a campaign is really working:

• Media Coverage & Reach – How many quality mentions did your brand land in online publications, glossies, or regional press? What’s the estimated reach?

• Influencer Engagement – Are influencers driving buzz? We look beyond vanity metrics to measure likes, comments, saves, and actual audience growth.

• Website Traffic – Is PR sending the right people your way? We track referral traffic, spikes from coverage, and where it’s all coming from.

• Bookings & Enquiries – The real test—are more people booking tables, rooms, or experiences as a result of the campaign?

• Brand Sentiment – We monitor guest reviews, social mentions, and overall tone, because how people feel about your brand matters just as much as visibility.

Take visible KPIs and measure the outcomes after every quarter to ensure progress.

Important Frequently Asked Questions on Hospitality PR Firms

Q: How much does a PR agency cost?
A: It varies. Monthly retainers can range from £500 to £20,000+, depending on how ambitious your campaign is, how many services you need, and the scale of media outreach. At Spotty Media, we tailor our packages to suit your goals, not pad them out with fluff.

Q: How long before we see results?
A: PR isn’t overnight. Media coverage can take a few weeks to land, and momentum builds over 2–3 months. That said, a well-timed feature or launch event can spark buzz early on.

Q: Should events be part of my PR campaign?
A: Absolutely. Launch parties, tastings, and exclusive previews are powerful tools for building hype, getting journalists and influencers through the door, and creating content that spreads fast.

Q: How does PR work with social media?
A: PR crafts the story, social brings it to life. A strong campaign will spark online chatter, increase engagement, and drive direct bookings through shareable content and real-world relevance.

Conclusion

If you want your venue to become the place to be, PR isn’t a nice-to-have—it’s a game changer. A hospitality-focused PR agency like Spotty Media brings the media know-how, influencer relationships, and storytelling skills that get your brand talked about, trusted, and booked.

Whether you’re looking to raise your profile, launch something new, or simply stay ahead of the competition, investing in PR is how you fill rooms, pack out tables, and grow your brand with purpose.

When you’re ready to make noise that leads to action, we’re here for it.