A-League Extends Data Partnership with Stats Perform

A-League Extends Data Partnership with Stats Perform

The Australian A-League recently extended its partnership with leading sports data provider Stats Perform.

The deal unlocked new digital tools for the A-League, adding Opta Search and Opta Stream into the mix to improve fan engagement and provide more value to its sponsors.

Using Data to Enhance the Fan Experience

The new deal extends the successful partnership between the A-League and Stats Perform, which centres around Opta’s trusted data feeds.

Opta is renowned for its key details and accurate statistics covering every aspect of football. Its stats feed into the A-League’s official website, app and social media channels, and its data makes it easier for fans to stay up to date with what is happening in real-time.

Another exciting part of the new deal is the addition of Opta Stream. This will improve the quality of fan engagement and sponsorship across Australia’s premier football competition by providing automated visuals powered by Opta’s data feeds.

The contract renewal also paved the way for the addition of Opta Search, which is a part of the recently launched OptaAI Studio and comprises Opta Graphics and Opta Live.

Opta Search is a set of tools that improves the storytelling of sports content professionals by making it easier for them to find important milestones, insights and stories from Opta’s enormous stats database.

Chief Commercial Officer of the A-Leagues Ned Negus is excited about the impact the partnership with Stats Perform will have on fans and sponsors.

The A-League is keen to grow its audience both at home and abroad, and the tools Stats Perform provides will play a crucial role in helping the division realise its lofty ambitions.

“Our leagues are rich in stories that Stats Perform and Opta make it easy for us to tell our fans, connecting them more deeply to our teams and players,” Negus said.

“By leveraging Opta’s real-time data, insights and products, our content team will be able to showcase key statistics, player performances and milestones in a visually stunning and informative manner, and our commercial teams are delighted with the additional high-quality inventory created for our sponsors.”

Betting Industry Support and Stats Perform

Stats Perform also plays a crucial role in the gambling sector. Bettors want to stay informed, so betting platforms rely heavily on up-to-date data to keep them engaged.

With the tools provided by Stats Perform, bettors can track live scores, player statistics and other useful information that helps them make better decisions before or during a game.

The data from Stats Perform comes in different formats, including widgets, feeds and APIs, which are being integrated into several Australian betting platforms.

Stats Perform’s vast data pool makes it an ideal partner for bookmakers, helping them drive their business and attract more customers to their platforms.

These tools help bookies offer a more interactive experience for bettors when they visit the best betting apps in Australia to wager on the A-League.

These services have proven to be a game-changer for betting operators, allowing them to attract a plethora of new customers and retain existing punters.

Stats Perform Deal Could Help the A-League Embrace Gambling

Several clubs, including 2012/13 A-League champions Western Sydney Wanderers, have questioned the amount of gambling advertising associated with football.

However, the A-League recently allowed offshore gambling company 8XBet to advertise and promote their brand during league matches watched by fans abroad.

The Australian Professional Leagues digitally imposed ads for the gambling company on A-League games broadcast overseas. The firm’s logo can be seen at least ten times during some games.

The ads are hidden from fans inside the stadium, but some of these games are played by clubs that have complained about the proliferation of ads during live matches.

The company, an official betting partner of Premier League champions Manchester City, has previously breached Australian law and was forced to withdraw from the country. However, the A-League accepted an offer from the company to promote its interest overseas.

That move has been met with intense scrutiny and backlash, especially among gambling reform advocates who accused the A-League of selling out to the company.

Australia’s gambling laws frown on offshore gambling companies offering bets to Australians, but the A-League found a loophole by promoting their services to foreign markets.

The controversy emphasises the difficult relationship between the A-League and the gambling industry but deals with firms of Stat Perform’s global reputation will help improve the situation.

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