Nail Care Tools Market: Exploring Growth Opportunities Around The Globe

Nail care tools like creams, polish, artificial nails, removers, oil, and accessories are in great demand worldwide. This could be due to the increasing population and the realization that grooming and hygiene products are essential. For business individuals, the nail care tools market surge presents lucrative opportunities.

It’s sad to know that 10% of the beauty products in the market are counterfeit. Businesses need to partner with trustworthy suppliers to build a positive reputation. Did you know that decorative cosmetics like nail care products comprise the smallest category of beauty and personal care items? Yes, it’s true, but skincare products tend to experience the highest demand.

Nail Care Products Insights

A nail care set usually comprises essential tools and accessories. Common ones are nail clippers, nail files, cuticle pushers and trimmers, buffer blocks, nail scissors, nail brushes, toe separators, and nail polish.

Regarding the market share, the nail polish segment has over 70%. Millennials and Gen Z fashionistas are the ones driving the popularity of the nail arts. The narrative is so because they usually want to stay up-to-date with fashion. Again, millennials and Gen Z fashionistas need several styles of nail polishes for frequent changes. 

The most notable item in the nail polish segment making headlines globally is French nail art, which made a significant comeback in 2022. The French manicure design features a line at the nail’s tip, and instead of one shade for the smile line, two complementary colors meet at the center for a split look.

Between 2022 and 2030, artificial nails and accessories are projected to have the fastest CAGR (Compound Annual Growth Rate) of 5.6%. Like nail art, artificial nails are also the most incredible favorites among Gen Z and millennials. Females prefer artificial nails to the original ones because they don’t break easily.

Product launches in artificial nails and accessories are perfectly coping with market growth. For example, Olive & June introduced artificial nails in 21 sizes designed to last for up to 7 days. This innovation addresses the growing demand for long-lasting and convenient nail solutions. Is that not a good reason for people seeking style and durability in their manicures to smile?

Which Region Dominates the Nail Care Market?

According to the 2021 reports, the Asian Pacific market for nail care products has the largest share, 35%. Businesses dealing with nail care tools in this region are constantly thriving because of the enhanced awareness of the importance of personal cleanliness, especially nails.

Another factor driving the fame of nail care tools in the Asia Pacific is the frequent product launches in Thailand, India, China, and South Korea. These events are crucial in increasing the item’s popularity and informing suppliers and end users. In January 2022, Colorbar launched nail polishes in 128 shades, which increased the popularity of cruelty-free and vegan cosmetics.

The market for nail care products in North America is also quite robust. We expect to see a compound annual growth rate of 5%. There are many nail care market players in North America. Actors, singers, and influencers are always at the forefront of convincing people to buy particular nail care products.

Opportunities Noted From Nail Care Tools Market Growth

Indeed, the nail care tools market is always on an upward trajectory. That’s why entrepreneurs must be on the lookout for profitable opportunities. They are plentiful, and one of them is the rising demand for sustainable and eco-friendly nail care tools. 

Can you imagine how enriching you will be after selling artificial nails plus other accessories that won’t harm the environment? Most companies are now getting creative and developing innovative nail care products made from natural and biodegradable materials.

Targeting specific niches to serve the nail market for the longest time possible would be best. In this case, partner with spa owners and salon professionals. They will expand your custom base, and you will know when they need specialized nail care sets. Today, professionalism is achieved by opting for customization to achieve ultimate customer satisfaction.

Of course, as the nail care tool market expands, regulations are ready to ensure quality and safety. Wherever you run the nail care tools business, you must adhere to the policies governing manufacturing, labeling, and distribution. This is essential because it will protect your customers from using harmful products.


The global nail care tool market is in an exponential growth phase that has never been experienced before. Specifically, the demand for nail polish is the highest of all. Also, Millennials and Gen Z are purchasing artificial nails and accessories in greater numbers. 

Regarding regions, the Asia Pacific and North American nail care tools markets are experiencing the highest growth rate. Fortunately, the incline offers various business opportunities, including introducing sustainable items that don’t ruin the environment. Still, it has made the dream of customization realistic.

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