Today, your website is the first thing people see when they check out your brand. It’s like your online catalogue and just like a physical store. Many new business owners and startups struggle with their websites because of the site’s design. That’s why it’s crucial to spot and fix any website issues early on with a web design agency.
In this blog, we are going to look at five common website problems that could be affecting your brand reputation. We will also share some tips on website redesign and how first impressions and website design impact your business.
If you are feeling tense, don’t worry! Working with a good web design agency can really help sort things out.
1. Slow Loading Times
Have you ever quit off a website because you got impatient with its slow loading? Slow website performance is devastating to visitors, and as a result, they may leave the site, which affects your brand reputation.
To find out if your website speed is slow, we use tools such as Google’s page speed insights to do the website speed test. If it is slow, then compressing images, responding faster on your server side, web performance optimisation and leveraging browser caching works. Some of these changes will affect the overall fast-loading website.
2. Non-Responsive Design
Today, many people use their phones for web access. If your website doesn’t have a mobile-friendly design, you are probably leaving a lot of money on the table by losing potential customers.
A responsive website should be mobile friendly, but if it is a non-responsive site, it can lead to poor mobile user experience and affect your search engine’s ranking as well. So, you need to ensure that your website development features include responsive web design and mobile optimisation.
Web designers will do cross-device compatibility to ensure the layout is clean and functionality is smooth on every device.
3. Outdated Visual Design
Modern web design plays a major role in a brand’s image, and an outdated website can ruin that image. Web visual design trends today include simplicity, bold typography, and more. This is especially true if your site contains features such as flashy animations, small font sizes, or overly filled graphics.
So, it would be better if you get in touch with a professional web design agency that will help your website redesign look presentable and better fit the motive of your business.
4. Poor Navigation
One of the most frequent complaints website visitors face is navigation issues. If users don’t find what they are looking for on any website, they will leave it.
Another important feature to keep the audience on the website and find what they are looking for is easy website navigation. This is seen in issues such as hidden menus, multiple dropdowns, and misleading labels.
Professional web designers address this issue by changing your intuitive website layout, using better labels and a search bar, and creating smooth, user-friendly navigation and website usability.
5. Lack of Clear Call-to-Actions (CTAs)
Effective CTAs are very important. It helps the visitors on what to do next, which could be “Buy Now” or “Learn More”. If your website lacks clear CTAs, a visitor may be confused as to what to do next, which, in turn, lowers the chance for conversion rate improvement. CTAs that work are easy to spot and contain action-oriented languages and are distinguishable from the rest of the page.
So, it is important to create noticeable call-to-action buttons and experiment with A/B testing different CTA variations for conversion rate improvement.
Conclusion
So, there are five things that could be holding your website back: slow loading times, dull visual design, non-responsive design, poor navigation, and an unclear call to action. Correcting these problems can really improve clients’ perceptions of your brand. If you are uncertain about where to begin, do not worry! As a leading web design company in the UK, we will help you overcome the issues and create a good website.
Your website is important to your brand, so contact the top web design agency, Telsa Media.
Also read: Discover how new web design compliance standards impact your UK business!
