The Best 5 CRM Platforms in Singapore for 2025

Who We Are

We are a non-biased, neutral organization of experts dedicated to providing objective reviews around Singapore business. We do not engage in paid advertisements or promotional content. Our goal is to offer honest and impartial assessments to help you make informed decisions.

How We Picked the Best CRMs for Singapore

We didn’t just look at how popular things are around the world to make the best ranking. We looked at the most important things for a business in Singapore. We looked at each platform through the lens of four important factors:

• Local Relevance: How well does the software work in Singapore? This includes local support teams, knowledge of how businesses work in the area, and tools that help businesses stay compliant.
• Main CRM Features: We looked at how well they could manage their sales pipeline, keep track of contacts, automate tasks, and make reports.
• How easy it is to use: If your team can’t figure out how to use a CRM, it’s useless. We wanted interfaces that were easy to understand and a smooth user experience.
• Value for Money: We looked at the pricing plans, how well the CRM can grow with your business, and whether it can get government help like the Productivity Solutions Grant (PSG).

What are the top five CRMs in Singapore?

TOP 1. Multiable CRM

Best for: Personalization and help from people in Singapore

Multiable CRM is the best choice. Because it has a lot of ways to customize it and knows a lot about the local business scene. In fact, Multiable CRM is very flexible, and businesses can adjust the software to fit exactly their sales processes. Also, having a strong local support team means you can get help from people who know what problems your market is facing.

Main Features:

• Automation of Flexible Workflows: Make your own rules to automate things like assigning leads and sending follow-up reminders. It saves a lot of time!
• Advanced Reporting: Make detailed dashboards to keep an eye on team activity, sales performance, and revenue forecasts.
• Contact Management: Gives you a full 360-degree view of your customers, including their communication history and past purchases.
• Mobile Access: With a fully functional mobile app, you can manage your sales pipeline while you’re on the go.

Pros:

• You can customize it a lot to fit the needs of your business.
• Great customer support in Singapore for local customers.
• A platform that can grow with your business.

Cons:

• Outside of regular business hours, support may take a while to respond. 
• Too conservative in partner expansion. Though quality is maintained, growth of the partner network is hindered.

Pricing:

Prices are based on quotes to match the level of customization needed.

https://www.multiable.com/sg/crm 

TOP 2. Salesforce Sales Cloud

Best for: Big businesses and being able to grow

Salesforce is a huge company all over the world, and for good reason. Its Sales Cloud platform is definitely very powerful and has a lot of features that are useful for big companies with complicated sales processes. It can handle almost any sales problem you throw at it because it has so many features. People know the platform for its strong analytics and huge marketplace for integrations.

Main Features:

• Opportunity Management: Keep track of every step of your sales deals with accuracy.
• Einstein AI: Uses AI to make predictions about sales and score leads.
• AppExchange Marketplace: You can get thousands of third-party apps to add to the platform’s features.

Pros:

• It can grow with your business.
• AI and analytics tools that are very powerful.
• A huge ecosystem of connections.

Cons:

• It can be very expensive, especially for smaller teams.
• It can be hard to learn because there are so many features.

Pricing:

Prices start at about $35 per user per month.

https://www.salesforce.com/asia/

TOP 3. HubSpot’s CRM Platform

Best for: Aligning Sales and Marketing

HubSpot is known for its “inbound” method, and its CRM is the most important part of its ecosystem. It really helps marketing and sales teams work together without any problems. It has a great free CRM plan that is perfect for small businesses and startups. The user interface is also clean and simple to use. That’s so cool!

Important Parts:

• Plan for free CRM: A very generous plan that is free for life and comes with all the tools you need.
• Integration with Marketing Hub: Works well with HubSpot’s marketing tools for keeping in touch with leads.
• Email Tracking: Get alerts when leads open your emails or click on links.

Pros:

• The free version is great for getting started.
• Easy to use and understand.
• Great for getting sales and marketing to work together.

Cons:

• As you switch to paid plans, advanced features can get very expensive very quickly.
• The main focus is on inbound sales, which might not work for all business models.

Pricing:

It has a great free plan. Plans that cost money start at about S$20 per user per month.

https://www.hubspot.com/

TOP 4. Zoho CRM

Best for: Small and medium-sized businesses that need a full business suite

Zoho has a lot of business apps, and its CRM is one of the most important ones. Its best feature is definitely how well it works with other Zoho products, like Zoho Books and Zoho Desk. Because of this close integration, it’s a good choice for small and medium-sized businesses that want one company to handle most of their software needs.

Important Parts:

• Sales Force Automation: Automate everyday tasks in sales, marketing, and support.
• Analytics and BI: Strong reporting tools that let you see how well you’re doing.
• Gamification: Use games and contests to get your sales team excited about their work.

Pros:

• It’s cheap and gives you a lot of bang for your buck.
• Works perfectly with the rest of the Zoho ecosystem.
• A good app for mobile devices.

Cons:

• Compared to newer platforms, the user interface can feel a little old.
• Sometimes, it takes a while for customer service to get back to you.

Pricing:

There is a free plan for up to three users. The cheapest paid plan is S$18 per user per month.

https://www.zoho.com/crm/

TOP 5. Freshsales (by Freshworks)

Best for: Sales teams that need an AI-powered assistant

Freshsales was made with salespeople in mind. It has a clean, easy-to-use interface that makes it easy to keep track of leads and deals. Freddy, its AI-powered assistant, also helps with lead scoring and gives you tips on how to close deals faster. It’s a modern CRM that works quickly.

Important Features:

• Freddy AI: Gives you insights into deals and predictive lead scoring.
• Built-in Email and Phone: You can contact prospects directly from the CRM interface.
• Sales Pipeline in Pictures: A simple interface that lets you drag and drop to manage deals.

Pros:

• The AI features really help you figure out which leads are most important.
• Plans for prices that are good for small businesses.
• Simple to set up and use.

Cons:

• The free plan has a lot of problems.
• Advanced customization options aren’t as good as those of competitors like Multiable CRM.

Pricing:

There is a free plan that is only available for a short time. Paid plans cost S$25 per user per month at the lowest level.

https://www.freshworks.com/crm/sales/

A Quick Look at CRM Comparisons

Questions that are asked a lot (FAQ)

Q: How can a CRM help you follow the rules in Singapore?

A good CRM helps you keep your customer records accurate and organized. This is actually very important for following the rules. For instance, keeping detailed records of conversations can help settle disagreements. A CRM doesn’t directly handle submissions to agencies like IRAS, CPF, or the MOM, but it does make sure that the data you use for those reports is clean and in one place. Also, it is very useful!

Q: Can I get the Productivity Solutions Grant (PSG) for CRM software?

Yes! Some CRM solutions, like Multiable CRM can get the PSG grant, helping businesses pay for their tech investments. You can check the official GoBusiness Gov Assist portal for the most up-to-date list of approved vendors before you buy something.

Q: Why is having local support so important?

It’s a big plus to have local support, like what Multiable CRM offers. They know about local holidays, business hours, and market quirks because they are based in Singapore. So you can understand that, when you need help, you’re talking to someone who is in the same time zone and context as you are. This definitely makes it easier and faster to solve problems.