It’s difficult making your brand stand out. But bespoke uniforms differentiate your business from others while projecting unity and professionalism. Investing in branded workwear can leave customers with a positive, lasting impression based on appearance alone.
What are the benefits of branded workwear?
Strengthens brand identity
What uniform you choose for your employees reflects your company’s ethos. A luxury brand will want their employees to appear equally luxurious and high-end. Whereas a more relaxed approach may be taken for retail or manual-labour uniforms.
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Having a recognisable and iconic uniform means colours become associated with your name. Employees wearing your company’s colours or logo works as free advertisement and saves on marketing.
Recognition and trust
Consistent dressing helps customers easily spot employees. This makes workers more identifiable. It also creates a sense of trust and loyalty between customer and brand as it builds a sense of familiarity.
Customer confidence
A clean and consistent look tells customers that the company cares about quality. It shows attention to detail is important. When looking for a service, a customer wants to see professionalism and capability. A cohesive look translates just that.
Commitment to values
What type of workwear a company uses reflects on their values. Customisable workwear lets you turn employee uniforms into billboards. You can display a slogan or phrase that reflects your company’s values.
Encourages equality amongst staff
Cohesive workwear creates a sense of equality and unity amongst employees. When everyone dresses the same, it removes any sense of hierarchy. Signifying each person is an equal part of the business.
What’s the best material for making promotional workwear?
Different materials offer different benefits. You can print and embroider a variety of fabrics for your uniform, so here’s a quick run-down on a few for you to consider:
Cotton
Cotton t-shirts offer comfort because of their softness, breathability and affordability. It absorbs moisture well, which can be useful, but it also leaves the shirt feeling damp and heavy.
Polyester
Polyester is a popular choice for workwear. Polyester t shirts resist fading and shrinking. So, logos and designs remain clear and easy to read. It’s also moisture-wicking so unlike cotton it doesn’t absorb sweat.
Blends
Workwear made from a mix of synthetic and natural fibres offers the benefits of both types. You can have the comfort of cotton with the durability of polyester. This option offers your brand versatility.
Is branded workwear expensive?
The upfront costs of choosing branded workwear is more expensive when compared to unbranded. However, investing in a uniform can lead to better long-term profits for your business.
By donning a company identity you humanise your brand. A uniformed look for your staff makes your business easy to recognise. It can also help build trust with customers. An iconic and recognisable uniform acts as free advertising, saving on marketing costs. Ultimately, increasing sales and brand success.
Is it worth-it for my business?
Choosing a uniform approach can be a good investment for some companies, but it depends on your business type.
If you mainly work behind the scenes, a branded uniform might not seem worth the cost. However, if you’re in a public-facing role like retail or hospitality a uniform is more appropriate.
Employee satisfaction is important and so should be considered. When deciding if branded workwear is right for you, think about your employees’ preferences and comfort. This improves work ethic and employer / employee relationships.
Final thoughts
Choosing branded workwear for your business comes with its benefits. If you’re looking to improve brand unity and customer loyalty it’s likely to be a worthy investment. Considering your brand’s goals and values can help you make the right decision for you and your staff.
