If you’re based in Yorkshire, you’ve got some tough competition from the other wedding venues Yorkshire has to offer. Home to picturesque countryside and quaint towns, ensuring your wedding venue stands out from the crowd can be tricky, but it’s definitely possible with the right strategies. Let’s get into how.
1.Offer a Unique, Personalised Experience
No two couples are the same, so why should their weddings be? By avoiding offering a cookie-cutter approach, you can create a wedding venue that stands out from the crowd.
Make your wedding venue as customisable as possible, so you can turn your client’s fantasies into reality. Offer versatile and flexible swaps and changes. While dry hire isn’t for everyone (although it’s a good option to offer if you can), the more customisable you make your wedding venue, the better.
2.Prioritise Exceptional Customer Service
You might have the most stunning wedding venue in the world, but if your customer service isn’t up to scratch, your customers won’t be happy. From the moment couples walk through your doors, they should feel welcomed and supported. Make sure your staff are well-trained, friendly, and attentive to every detail, no matter how big or small.
Customer service starts way before the ceremony, too. Provide excellent customer service from the moment the customers book the venue right up until after the wedding, when you send them an email with well wishes and ask for any feedback.
3.Invest in High-Quality Bar and Catering Services
Food and drink are at the heart of any occasion. If you’re not a dry hire venue and you offer a food and beverage package as part of your customers’ special day, don’t underestimate its importance.
Work with the best chefs and ensure food comes out in a timely manner. There’s nothing worse than half of the guests having finished their meals while the other half are still waiting on theirs.
If your venue offers a bar service, ensure that it’s stocked with a wide range of beverages, from fine wines to creative cocktails, all served by professional and friendly staff. Consider creating signature cocktails as well as offering the classics – this can help your venue stand out from the crowd.
Even better, allow the bride and groom to create their own signature cocktails using ingredients and flavours they love to make it a memorable day.
4.Keep Your Venue Beautifully Maintained
While you might have a beautiful venue, it won’t retain its picturesque charm if you don’t look after it properly. After all, a stunning venue is only as good as the upkeep it receives. Regular maintenance, especially the upkeep of any gardens is a must for preserving the beauty of your venue.
Keep it clean even in low seasons and factor in a freshen-up to the decor every so often, with a top-up of paint and updating of any furniture that seems old-fashioned. If you want to be one of the best wedding venues Yorkshire has to offer, making sure the venue is well looked after is a must.
5.Invest in Tech and Modern Amenities
While many brides and grooms invest in wedding venues Somerset because of their traditional decor and countryside views, that doesn’t mean the tech shouldn’t be up-to-date. Installing modern AV equipment, even if couples provide their own entertainment, goes a long way toward modernising your venue and helping you compete with other wedding venues Yorkshire.
You could even consider offering on-site WiFi and charging stations to meet the needs of modern guests. The parents distracting their kids with Peppa Pig on the iPad will certainly thank you!
6.Up Your Social Media Game
Making improvements to your venue is no good unless you shout about them. By putting a social media plan front and centre of your strategy, you’ll find more couples to choose your venue for their special day – especially Gen Z and millennial couples.
Post consistently and use user-generated content (with permission, of course) to act as social proof. Use high-quality photos of your venue in action, post real wedding stories, and encourage satisfied couples to leave reviews.
7.Make Your Venue Accessible
Ensuring your venue is accessible is not only essential for inclusivity but can also make your venue more appealing to a wider range of couples, especially those with disabilities or mobility issues.
Consider adding features such as step-free access, ramps, wide doorways, accessible restrooms, and appropriate seating arrangements for guests with mobility issues. Clear signage as well as quiet areas for neurodivergent guests can work well.
Once you’ve made adjustments, be sure to advertise yourself as an accessible venue to appeal to couples prioritising accessibility as their key consideration.
Need any more tips on transforming and promoting wedding venues Yorkshire? We’ve got plenty more advice where that came from, on our blog.
