Esports is now officially one of the biggest industries in the world. It has exploded and spread like wildfire, and it will not stop. Because of its massive fan base, there is no wonder it is also a staple on gambling sites. For example, after you fill out the Vulkan Vegas login page, you will see eSports. In this article, let us look into how eSports attract new gamblers all over Europe.
Digital Generation
People today are more digitally connected than ever. We have a demographic shift that is happening. Gen Zs are highly prominent in society, making up 2 billion of the global population.
Gen Z people are much more digitally inclined than the previous generations, and it is the very reason there is a rise in interest in electronic sports. Since it is about digital games, the newer generation feels much closer to it.
Accessibility of Games and Gambling Sites
Esports are streamed most of the time, making it easier to access them. People who have a keen interest in it do not need a television to watch the goings-on. You only need a phone to watch the games.
The websites that facilitate gambling are also highly accessible. Although not all eSports betting sites have apps, they all work on any browser. In addition to this, the betting sites are accessible 24/7. With all these factors combined, there is no doubt that accessibility is a key factor in the growth of the sports betting industry in Europe.
The one challenge, of course, is obtaining a license. However, businesspeople can easily overcome this base today. There is more leeway in the nuke and other European countries in issuing gambling licenses.
Lots of Betting Types
Since there are many eSports games, there are also different types of betting markets that gamblers can choose from.
Here are some examples:
- Straight bets on matches;
- Tournament outcomes;
- First kill;
- Total kills.
These are just examples, but there are more. The straight bet on a match is probably the most popular, as it is nothing more than a bet on who will win. The tournament bet is a bit more complicated because the bettor has to predict who will emerge as the champion.
On top of all these, it is not unusual to see betting types like handicap betting, map or round winners, spread betting, and even bets on whether players will meet their objectives or not. In eSports, unlike physical sports, there are many games and ways to place wagers on players.
Platforms and Communities
Esports can bank on several gaming communities, like Twitch and YouTube. Many gamers produce massive and popular content on both of these sites. These gamers have millions of fans.
Because of this, those who love games build communities. People who are passionate about games can find the same individuals in these channels. They can comment, like, dislike, and also learn from the gamers and other users.
This availability of platforms where people can consume content is one of the things that contributes to the success of electronic sports in Europe. There is a huge fan base that gathers together online to support the games, and this support trickles down to the gambling sites.
Media Coverage
There is also no doubt that there is a big coverage of eSports events. Since media companies know that sports are popular, they cover these events to draw viewership.
Today, it is not uncommon for media companies to broadcast major tournaments. You can even watch the coverage on cable TV. Add to that the existence of promotions, and you get a massive marketing campaign for eSports.
Easer of Betting
Gambling sites use a multitude of ways to make it easier for bettors to place their wagers. You can make deposits in the following ways:
- Credit card;
- Bank transfer;
- ACH;
- Wire transfer;
- eWallets;
Since there are many ways to make deposits and withdraw winnings, it is also easier for eSports fans to make impulsive decisions to place wagers. All these methods are also safe since all gambling companies must adhere to international financial standards.
What’s striking is that in today’s generation, many people who gamble prefer to use cryptocurrencies. The digital world of crypto is pretty much unregulated. Sure, there are laws, but cryptocurrency is not centralized, making it easier and more attractive as a betting method.
The prospect of gambling in electronic sports is bright. The industry is introducing more and more games, making it possible for gambling companies to offer new games or competitions to bet on. As of today, we can say that eSports and the gambling associated with it is no longer a trend—it is now part of the culture.
