In England, the holiday shopping season starts with Black Friday, though the same thing happens all over the world. An online and in-store shopping event, Black Friday happens on the day following Thanksgiving. It is the best time of the season for lesser-known online stores in England to seek more popularity from the buying public as consumer interest gets heightened during this period. It is not enough for England-based online stores to join in Black Friday sales but they sure need loads of effective strategies and ideas to turbocharge their sales. Here are some of the hottest Black Friday marketing ideas for you to try this year.
Ideas for Black Friday
For every England-based online store that wants a slice of the Black Friday pie, these hot marketing ideas are at your disposal.
Build Anticipation Through Social Media
Social media remains a top marketing channel and the best time to leverage it is a few weeks before Black Friday. During that period, the internet space will be suffused with many shoppers buying gifts for men and women, and needless to say, this is a great time to hook them in. To strengthen customer engagement through social media, an online shop should make an emotional connection with them by emphasizing positive testimonials and leveraging inspiring imagery.
An unfailing way to go is Facebook Live – a tested and trusted avenue to connect with customers and potential buyers. While talking on your Facebook live, try to build a genuine connection with your audience which is sure to spark discussions, drive up engagements, and convert additional buyers. Email marketing also drives immediate results.
One killer idea for Black Friday that deserves a mention is partnering with an Instagram or TikTok Influencer who is experienced at promoting products and sales in a friendly but less intrusive manner
Optimize for Mobile-First Buying
Mobile devices account for more than 57% of the global traffic, thus, it is critical that lesser-known online shops in England get their businesses optimized for all mobile users. Smaller screens should be able to access all aspects of their virtual shops from product search to product image, product review, and add-to-cart buttons. Everything should be visible enough for easy accessibility.
If the submission that end-users spend almost five hours daily on mobile phones is anything to go by, then a site that neglects to optimize for a smooth mobile market experience risks falling behind. Besides, most of his potential customers will end up going to competitors. Mobile shopping success can be achieved through different strategies like boosting site navigation, enhancing website speed, being abreast with top mobile commerce trends, enticing mobile-first customers with one-click purchases, and more
Can Your Virtual Shop Handle Black Friday Traffic Surge
The potential to either gain or lose sales on every Black Friday hinges on a shop’s e-commerce platform’s reliability. Thus, England-based online shops must endeavor to put their sites in order before the big day. They can either decide to re-platform or at best have a dependable backup strategy. There should be an uptime monitor to flag website downtime periods which helps in resolving issues very fast and reducing losses. More importantly, online shops like Wanapix should have a platform support team handy.
While platform crashes can be a huge turn-off, slow-loading sites are even worse as they irritate the hell out of serious customers. Remember, a platform’s bounce rate is determined by the amount of time a page takes to complete loading. With that said, it is glaring that e-commerce sites that tend to be slow will lose a lot of customers and those that are swift will gain them.
Simplify Your Online Shop’s Checkout Experience
Impulse purchase contributes a huge portion of the sales recorded on Black Friday. Thus, the onus is on lesser-known England-based online shops to boost buyers’ impulse purchases by removing all on-site obstacles to buying. It is best to fit everything on one page (one-click buying), and some autocomplete features should be added to make the overall experience a breeze.
Online shops can employ internet-converting checkouts that allow users to save vital information like credit cards, email addresses, third-party payment options, and billing and shipping information, thus, with a single click, the deal is done. Remember, mobile wallets such as Google Pay, Apple Pay, and PayPal should also be part of the mix.
Extend Black Friday to Cyber Monday
The Monday that follows Black Friday is dubbed Cyber Monday. While shops make huge sales on Black Fridays, they stand the chance of making even bigger sales on the succeeding Cyber Monday shopping rendezvous. A lot of lesser-known England-based online shops now regard this as a way to go.
Going from Black Friday to Cyber Monday sales have some really great benefits. For one, the same advertising effort that an online shop leveraged to record huge sales on Friday will still be effective by Monday, no new campaign is needed.
There are retailers that take advantage of Cyber Monday to extend sales for all products and services while many would just decide to put out their most popular products for the Cyber Monday extension. It is now up to online shops to check their business goals and decide on the best option to follow.
In Conclusion
The secret to having rewarding Black Friday Sales are too numerous to count and to get the best out of your Black Friday experience, online shops in England must commence preparations early enough. Get your team together for a brainstorming session on your overall advertising campaign and business goals. A full warehouse signifies readiness but your website should also be put to the test to optimize both looks and navigation. The checkout process also needs improvements and always remember to promote whatever your online shop is offering to the buying public.
