Why Brands Quietly Turn to an Influencer Marketing Agency (Even When They Say They Won’t)
There’s a strange thing happening in marketing right now. Brands say they’re tired of influencer marketing. They say audiences are “over it.” They say it feels saturated. And yet, behind closed doors, influencer budgets keep increasing. Slowly, then all at once. Because the truth is uncomfortable. Traditional ads don’t land the way they used to….

